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READERSHIP AND AUDIENCE
Our integrated advertising solutions simplify media buying

In today’s competitive business environment, connecting with the right prospects is more crucial than ever to growing market share. In Western Washington, The Seattle Times Company Print and Online Network offers a large and engaged audience.

Market Facts

* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties.
** EBI (Effective Buying Income) - After tax disposable income.
Source: Nielsen Claritas 2008.

Newspaper Audience

* MD ( Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market): 17 counties.
Source: 2008 Scarborough Report, Release 2.

Online Audience

* Marketplace Sites include NWsource.com, NWjobs.com, NWautos.com and NWhomes.com.
** Online Classifieds include NWjobs.com, NWautos.com and NWhomes.com.
Note: 2007 Scarborough Report, Release 2.
Sources: 2008 Scarborough Report, Release 2; Omniture, Aug. 2008 – Jan. 2009..

Print + Online Audience

The Print + Online Audience is comprised of five Monday - Friday issues, one Saturday issue of The Seattle Times and one Sunday issue of the Sunday Seattle Times and an average month of visitors to The STC Online Network.
Source: 2008 Scarborough Report, Release 2.

Choose from these links to view our audience and that of local competitors from two different geographic perspectives:

Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)

Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)