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ONLINE AUDIENCE

• Reaching 762,800 adults, The Seattle Times Company Online Network is the number one local media Web site in the Seattle-Tacoma DMA

Online Newspapers — Leaders in Local News

The Seattle Times Company Online Network is the market's number one online source for local news, entertainment and information. It’s the network of choice for advertisers who want to reach the area's most desirable online audience.

• Half of Internet users read online newspapers; nearly 30 percent have visited in the past week.
• Newspaper Web site users are younger, better educated, spend twice as much time online and are more likely to go online at home and at work than other Internet users.
• Internet advertising is more likely than television to influence purchases. While 91 percent of newspaper Web sites users researched or shopped online only 58 percent of non-newspaper site users did.
• Print and online newspapers are the two leading sources of local advertising information for online newspaper users, surpassing TV, radio and the Yellow Pages.
• The $113 billion Western Washington market is the most wired in the nation. The market includes the second highest concentration of Internet users and the second-largest concentration of online shoppers in the country.

If you want to reach the entire Western Washington market, you need The Seattle Times Company Online Network in your media mix.

Call our advertising team at 206/464-3237 for answers to all your questions about online advertising, or e-mail one of our online account executives.

Note: The Seattle Times Company Online Network reach includes adults visiting seattletimes.com, NWsource.com, NWjobs.com, NWautos.com and NWhomes.com. The Seattle-Tacoma DMA (Western Washington) refers to the Designated Market Area, which includes King, Snohomish, Chelan, Clallam, Douglas, Grays Harbor, Island, Jefferson, Kitsap, Lewis, Mason, Pacific, Pierce, San Juan, Skagit, Thurston and Whatcom counties.
Sources: 2008 Scarborough Report, Release 2; Omniture, Aug. 2008 - Jan. 2009; Power Users 2006: "An Engaged Audience for Advertising and News," MORI Research; Nielsen Claritas, 2008.